Every time I turn around, there is a new anti aging cream using some sort of antioxidant rich ingredient.  Of course, the most popular antioxidants are the ones that are well-covered by the media, such as the famous anti aging superstar, resveratrol.  Resveratrol is best known for helping lab rats live longer and remain stronger in some testing done a few years back.  These same tests were well-covered by media outlets such as Oprah and Dr. Phil.  Of course, resveratrol is no stranger to those of us that follow the health & wellness niche so closely.

So, who started all of this hoopla about the antioxidants and who started using them in anti aging creams at the rate they are being used today?

The first anti aging cream I noticed using antioxidants like resveratrol was the Elite Serum, the flagship product of a company that has taken the cosmeceutical market by storm, Elite Skin.  The Elite Serum uses a trace of resveratrol in its formula along with the acai berry extract to make the scientific formula have an abundance of antioxidants.

It’s important not to overlook the importance of antioxidants in skin care products, especially anti aging products.  People like the famous Dr. Perricone also praise the acai berry in numerous of articles that you can find online.  There is no shortage of information about the scientific elements contained in antioxidants and how they can work to benefit the skin on numerous levels.  You can Google “acai berry” and see all sorts of information from weight loss products to all of a sudden, you guessed it:  acai eye creams.

In all of this hoopla and media praise, there are companies out there trying to sell ANYTHING with resveratrol and acai berry extract in them, and they sort of give a black eye to the people out there who are formulating real, made-to-perform products that are done with care.  I am sure you have received some email spams about the acai berry making outrageous claims, I know I do.  However, don’t let these insane weight loss promises get in the way of you being sold on an amazing product that is really important to our society.

One reason acai extract is so difficult to come by is that you only have 24 hours to harvest it.  The berry can go bad if not harvested properly and in due time.  Upon looking up sources for the acai berry in the USA, I found that the largest importers of acai are located in Miami.  (Probably a coincidence that this is where Elite Skin manufacture their products.)  If you think about it, this makes perfect sense.  The berries are harvested in Brazil, and must be handled with care each step of the way.  A lab in Kansas or even further west does not have a chance to compete with someone with the location near the port of Miami, such as the laboratory of Elite Skin.

There are two things you can do as you shop for skin care products.  You can acknowledge that antioxidants are an important part of the process of having amazing, fresh skin, or you can choose not to believe in science and consider these as hype.  Whatever you choose, you can’t ignore the press that the media is giving to these anti aging superstar ingredients.

Karla A. Sutton is an anti aging author who contributes to many of the top authority websites on skin care and longevity.  You can find her work regularly on sites like DermaTalk.com