Bleaching just lightens the color so the skin appears fair. Before you apply bleach Dermatologist suggest that whatever the bleach you are applying should be first patch tested. If there is no redness,irritation or irruption then you can proceed with the bleach. If any redness,irritation occurs stop using bleach.
Just try to stick to one brands rather than trying different brands.Don't use if frequently which might lead to alteration in pigmentation of skin and resulting in change of skin texture and thickness or even darker.
Avoid bleaching around the eyes and eyebrows. Always remember that bleach should be applied before facial or face massage, as after facial, skin pores are opened and burning might occure which further result in irritation and redness. Never bleach in the area of cut or infection or inflammation or previous areas where the reaction had occured.