There are hundreds, if not thousands of anti wrinkle creams on the market claiming to be the best.  With all of the hype out there, how do you know what is the best anti wrinkle cream?  There are so many claims, guarantees, and expensive advertising campaigns behind each and every wrinkle cream, and of course they all claim to be the best.  So, how do you know which one really is the best?

I tell people to start with the ingredient list.  Of course, it’s also important to find out what concentration of ingredients are in each wrinkle cream, but knowing what is inside the jar will help you decipher if it’s the best cream for you on the outside, if that makes any sense.  For example, I tend to tell people to lean towards a wrinkle cream that contains Matrixyl 3000, one of the best anti wrinkle ingredients in the history of the business.  It’s much better in head-to-head tests than it’s prior ingredient form, Matrixyl.  You can find well-documented clinical studies online if you look good and hard.  For my money, there is no better ingredient to erase wrinkles better than Matrixyl 3000.

Of course, the concentration has to be right, and it should contain other ingredients that have a history of wiping away wrinkles.  Hyaluronic acid is found in most anti aging creams and is a solid base ingredient.  If you are looking for antioxidant value, look no further than fruit extracts, such as pomegranate extract.  Acai berry extract is another one making it’s way into formulas, and unless you have been sleeping the last five years you certainly have read about it or heard one of the famous day time talk show hosts mention it.  (I get emails for it’s weight loss pill daily, which means only one thing – it sells.)

Lastly, it should contain some sort of satisfaction guarantee.  A guarantee that you as a customer will be satisfied at least shows they care about you.  If you ever have a problem with the product, it’s important you are able to get in touch with customer support or some sort of company representative.  A guarantee is only good if there is visible contact information that you can verify is attended to.

I think it should also contain a few of my favorite tell tale signs that the company cares about customer service.

1.  An 800 number. This is the ultimate sign of a “fly by night” corporation if a company does NOT have this.  Avoid buying anti wrinkle creams from any0ne who says they don’t take phone calls.

2.  Live chat.  Knowing you can chat with someone online about the product is nice.  Some people are shy on the phone, like me, and we prefer live chat.

3.  Address.  A company address lets you know where they are located.  I always check up on them on Google Maps.

If you follow these guidelines, you will certainly find the best anti wrinkle cream.  IF you follow blogs on the subject, I suggest you read the most wrinkle cream reviews possible in order to get a good grip on what consumers feel about the product.

Karla Sutton is an anti aging expert who writes regularly at and other anti aging websites.